ADVANCED TYPOGRAPHY - FINAL COMPILATION & REFLECTION

 
26/08/2020 - 25/11/2020 (Week 1 - Week 14)
Rifath Ali (0335738)
Advanced Typography
Final Compilation & Reflection

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INSTRUCTIONS

Exercises: Typographic Systems & Type and Play

Project 1A: Key Artwork

Project 1B: Collateral

Project 02 (Final): Exploration & Application

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SUBMISSIONS

Exercises: Typographic Systems & Type and Play
26/08/2020 - 23/09/2020 (Week 1 - Week 5)

Exercise 01 - Typographic Systems

Fig. 1.01: Axial System, Final Design (JPEG)

Fig. 1.02: Radial System, Final Design (JPEG)

Fig. 1.03: Dilatational System, Final Design (JPEG)

Fig. 1.04: Random System, Final Design (JPEG)

Fig. 1.05: Grid System, Final Design (JPEG)

Fig. 1.06: Transitional System, Final Design (JPEG)

Fig. 1.07: Modular System, Final Design (JPEG)

Fig. 1.08: Bilateral System, Final Design (JPEG)

Fig. 1.09: Typographic Systems, Final Design Compilations (PDF)

Exercise 02 – Type & Play, Part 01: Finding Type

Fig. 1.10: Finding Type, Original Image (JPEG)

Fig. 1.11: Finding Type, First Extraction of Digitized Letters (JPEG)

Fig. 1.12: Finding Type, Final Letter A (JPEG)

Fig. 1.13: Finding Type, Final Letter H (JPEG)

Fig. 1.14: Finding Type, Final Letter K (JPEG)

Fig. 1.15: Finding Type, Final Letter M (JPEG)

Fig. 1.16: Finding Type, Final Letter X (JPEG)

Fig. 1.17: Finding Type, Final Letters Compilation (PDF)

Exercise 02 – Type & Play, Part 02: Type & Image

Fig. 1.18: Type & Image, Final Design (JPEG)

Fig. 1.19: Type & Image, Final Design (PDF)

Project 1A: Key Artwork
23/09/2020 – 30/09/2020 (Week 5 – Week 6)

Fig. 1.20: Key Artwork, Final Design (JPEG)

Fig. 1.21: Key Artwork, Final Design & Rationale (PDF)

Project 1B: Collateral
07/10/2020 – 21/10/2020 (Week 01 – Week 09)

Fig. 1.22: Collateral, Poster Final Design (JPEG)

Fig. 1.23: Collateral, Poster Final Design (PDF)

Fig. 1.24: Collateral, Animated Invite Final Design (GIF)

Fig. 1.25: Collateral, Final Designs Flat Lay (JPEG)

Fig. 1.26: Collateral, Goodie Bag V1 Final Design (JPEG)

Fig. 1.27: Collateral, Goodie Bag V2 Final Design (JPEG)

Fig. 1.28: Collateral, T-Shirt V1 Final Design (JPEG)

Fig. 1.29: Collateral, T-Shirt V2 Final Design (JPEG)

Fig. 1.30: Collateral, Face Mask Final Design (JPEG)

Fig. 1.31: Collateral, Magnetic Pin V1, V2, & V3 Final Design (JPEG)

Fig. 1.32: Collaterals, Final Design Compilations (PDF)

Project 02 (Final): Exploration & Application
28/10/2020 – 18/11/2020 (Week 10 – Week 13)

Fig. 1.33: Complete Set of Characters from the Typeface Designed; Dhun Boatu (JPEG)

Fig. 1.34: Complete Set of Characters from the Typeface Designed; Dhun Boatu (PDF)

Fig. 1.35: Collaterals, Final Designs Flat Lay (JPEG)

Fig. 1.36: Collateral 01, Sign Board Final Design (JPEG)

Fig. 1.37: Collateral 02, Poster Final Design (JPEG)

Fig. 1.38: Collateral 03, Product 01, Vape Flavour 100ml, Packaging & Labelling Final Design (JPEG)

Fig. 1.39: Collateral 04, Product 02, Vape Flavour 60ml, Packaging & Labelling Final Design (JPEG)

Fig. 1.40: Collateral 05, Product 02, Vape Flavour 60ml, Packaging Isometric View Final Design (JPEG)

Fig. 1.41: Collateral 06, Product 03, Vape Cotton, Packaging Final Design (JPEG)

Fig. 1.42: Collaterals, Final Design Compilations (PDF)

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FINAL REFLECTION

Experiences:
Unlike any other semester, the past 14 weeks threw some of the most unexpected challenges my way. At the beginning of the semester, I attended the classes while I was under quarantine. It was the first time I attended the typography class virtually. Although the delivery method had changed, I did not face many difficulties in understanding the topics and exercise. In fact, I appreciate the fact that the lecturers were pre-recorded and available for us to access at any time. Similarly, the recorded class sessions also made it easier to rewind back and listen to areas I had doubts in. Once I was released from quarantine, I joined the physical classes. However, this did not las long due to CMCO. I face some major difficulties in attending classes online during the first 2 weeks of CMCO as I did not have a Wi-Fi connection installed. I tried my best to make sure this did not impact my project progressions. Fortunately, I was able to push through and keep up with the rest of the class. As the classes continued to be hosted over the web, it allowed me to finish the work from the comfort of my home. Previously I experienced that I can’t fully concentrate while trying to work in class, so staying home helped me in that aspect.

Observations:
One of the main things I observed this semester is the eagerness from most of the classmates. Especially during Project 1A & B. When everyone was asked to post their works on Facebook comments, the responses were better than I anticipated. This also made me realize that this method of assessing progression and giving feedback is quicker. During physical classes in last years semester, some of us had to wait a long time to get our feedback. Since the feedback is given in front of everyone, it enabled me to think critically and consider things that did not occur to me before. In a way, I looked at this as an opportunity to gather as much feedback as I could, whether it is applicable to my work or not as it could be beneficial for future. Although we were all eager about our designs, some misconceptions were followed by many of us. Mainly the use of key artwork in creating collaterals. I noticed that many of us had trouble in translating the key artwork on to certain collaterals without just simply slapping it onto the product. One important thing I observed during further readings is to always look for resources related to the project we are working on. Although I am not a frequent reader, I was able to see the importance of expanding the knowledge through finding different relevant sources.

Findings:
During this semester, I gained extensive knowledge relevant to the creative design industry in the current climate. During the Typographic Systems exercises, I briefly understood how these systems are incorporated in layouts for magazines, books and other publications. Working on the Type & Play exercises taught me to look for inspiration from unconventional places, as they can inspire some unique perspective. In my opinion, the most relevant and valuable contributions to my skillset were during Project 1 and Project 2. Designing a key artwork and incorporating it on to collaterals was something I thought I knew, but boy was I wrong. I learned about how to think like a designer when developing a key artwork and how to keep in mind its applications. Similar benefits were achieved from Project 2 as well. Developing a full-scale typeface was not something I ever imagined doing. But after this semester, I am intrigued to explore it further. Though paying attention to details are crucial, I found out that I still need to work on my time management as I tend to spend too much time overthinking every little detail. Although this is the end of my final semester, I believe typography will be a huge part of my career regardless of which industry I am in.